Another step in strengthening Grupo San Simón’s value chain
Grupo San Simón continues to integrate its agribusiness operations with the opening of the first San Simón Carnes store in Maracaibo. The store brings high-quality meat directly to consumers, with products traceable to operations south of Lake Maracaibo.
The opening marks a step forward in the Group’s vertical integration strategy, which spans raising cattle on its ranches, processing through FRISULCA, and now selling directly to consumers through a specialty store.
San Simón Carnes offers selected cuts and upholds quality, food safety, and traceability standards that reflect the work done at every stage of production. The store brings producers and consumers closer together, with a focus on trust, provenance, and quality.
As part of this effort, Grupo San Simón is developing a proposed designation of origin, “Carne Santa Bárbara.” The proposal aims to recognize the distinctive characteristics of cattle raised in the region and establish a mark of quality tied to the area south of Lake Maracaibo and Venezuela’s ranching tradition.
With the opening, Grupo San Simón reinforces its commitment to domestic production, adding value, and strengthening Venezuela’s food supply chain. The products it brings to market reflect decades of experience, innovation, and work on the land.
