Protected Geographical Indication (PGI) certification for Carne Santa Bárbara would recognize its origin, quality, and the distinctive characteristics of beef produced in the region.
As part of the process, Grupo San Simón is supporting technical work to reinforce the product’s identity, strengthen quality and traceability standards, and create new opportunities across the beef supply chain.
In an interview, Dr. Marcos Arenas, a veterinarian and specialist in agribusiness and meat quality, explains why pursuing certification matters. He discusses how it could raise the profile of Carne Santa Bárbara and support the development of producers, meat processors, and others in the supply chain.
The conversation covers three topics: what the certification would recognize and why it matters, the technical work and support needed to implement it, and its potential long-term impact on the economy and beef production.
Quality, traceability, the adoption of new standards, and collaboration with producers and other partners are essential to making progress and sustaining it over time.
For Grupo San Simón, taking part in this process is a step toward helping Venezuela’s beef sector distinguish its products, gain recognition, and reach a wider market at home and abroad.
Watch the full interview with Dr. Marcos Arenas to learn about the progress, challenges, and opportunities on the path to PGI certification for Carne Santa Bárbara. The interview is in Spanish.
